When I came on to the High Off Life team, I promised Dub Floyd I would be bringing something different to the table. The one thing I like to help out with is fashion in hip-hop. This week, we focus on an up and coming clothing group, Little Bastard Clothing. My man Juan Deuce shot a promo vid for them at a shoot. Peep it, drop a comment below.
Nike SB is proud to announce the global launch of the Zoom Paul Rodriguez 4 on 8/21/2010. This year we brought Paul to New York to hit the streets and spend time in the studio with one of his idols, hip-hop legend NAS. The result is a 60-second commercial, directed by Nike SB’s own Jon Humphries, following Paul’s journey through iconic New York City skate spots, accompanied by music and a voiceover from Nas.
In celebration of Duck Down Music’s 15 year anniversary, Rocksmith Tokyo has designed a limited-edition T-shirt paying homage to the milestone. Inspired by Nintendo’s classic ‘Duck Hunt’ video game from 1994, Rocksmith has re-created the game’s cover artwork to resemble Duck Down Music’s iconic running man logo. High quality material, sewn in custom tag, poly bagged.
Nas remakes the Slick Rick classic for the Levi’s Pioneer Sessions campaign!!!! Hey Young World…. the world is Yours!!!!
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Two new ill t-shirts brought to you by StickUpKids out of the U.K. coming through with a tribute to Guru!!!! One tee reads F*ck Solar…. a pretty self explanatory statement due to the whole Solar fiasco!!!! The other one contains many of Guru‘s battle lyrics!!!! Cop them both HERE as 15% of profits go to the American Cancer Society!!!! Peep the 2nd tee and a statement from creator Morgan Reid on the flipside!!!!
In light of the recent death of Guru and the straight up bitchness of Solar I wanted to do something to further expose this snake but and at the same time pay homage to one of my favourite rappers and groups. I run with a group of friends (stickupkids) and as soon as news started coming out about Gurus treatment we we’re lost for words. Solars actions are straight out of a comic book and I’m regretful that this has happened but glad its coming to light.
Young Scolla had the pleasure of linking up w/ RockSmith on a recent show in Pittsburgh, Pa. While Performing for the University of Pittsburgh Young Scolla takes you behind the screen of the secret RockSmith Photo-Shoot X Promo madness “Don’t Know Your Name” Campaign from #EscapingReality Tour around the country.
Shout out to High Off Life supporter Apoc pictured above rocking the throwback High Off Life T-shirt. Show some love to the Central PA native.. Check him out HERE. We’re going to begin shedding some light on the ones who make this all possible more often.
Black Scale is quickly becoming the unsung hero of street wear culture. Commanding absolute respect on both the ground level and throughout the international fashion market, it’s gone from good idea to San Francisco flagship in only a little over a year. But unconditional admiration and global acclaim is never a simple coincidence: behind every great empire is a leader with vision, and in the case of Black Scale, there’s MEGA.
Big shout out to Guilty Pleasure Clothing & photographer Larry Ikon, whom I recently did a photoshoot with showcasing the Guilty Bloodline Tee. It’s an abstract design with perfect aligned anatomy, available on their website.